Travel Social Media Marketing

Posted by Iyandri Tiluk Wahyono , Labels:
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 20 free, awesome social media monitoring tools
JD Lasica provides a great guide of 20 free social monitoring tools.

10 subscription-based social media monitoring services
JD Lasica provides a great guide of 10 paid social monitoring tools.

10 Travel Specific Social Networking Sites
It's not just the leading social networks such as Facebook and Twitter or the new Google+ that can offer a goldmine of information for marketers. Travel-specific websites have a wealth of valuable data to be extracted, for example:

Boots-n-All
"The ultimate resource for the independent traveller," offering articles and holiday planning services

Lonely Planet Thorn Tree
Run by the massive travel guide company this is one of the most popular travel forums

TravBuddy
A review site that allows users to share photos and meet people with very 'social network' feel

TravelersPoint
With over 100,000 users TravelersPoint enables users to write travel blogs and share advice

TripAdvisor
The daddy of Travel review websites, with more than 20 million reviews and nearly 30 million unique visitors a month.


Tweet Travelers
A travel social network for travelers, holiday rental owners, hotels, resorts, travel experts and travel-related services. A resource for sharing travel experiences and information for all things related to travel.

VirtualTourist
Bought by TripAdvisor in July 2008, this is a user-generated destination guide website.

WikiTravel
A user-written travel guides website that received the Webby Award for Best Travel Website in 2007

World66
Wiki-style travel information on over 20,000 destinations, with nearly 80,000 articles

Yelp
A review website popular with the younger, well-connected web demographic


What's Next for Travel Social Media?
Social media is already appearing more prominently in the results across all search engines and this is only set to increase. Real-time information is starting to become an integral part of our results from Facebook, Twitter, blogs and user generated reviews.

Already in 2011 the Microsoft search engine Bing, which is aligned with Facebook, has started pushing relevant content from our personal networks to the forefront of search results, making them more personalised than ever before.

Google have followed suit, firstly challenging the Facebook 'Like' button with the introduction of their '+1' button and now manoeuvring to directly challenge Bing by using results from Twitter, Flickr and other social networks to help users make decisions on content based on the recommendations of their friends.

The the correct implementation and integration of a social media strategy into an overall online marketing plan is therefore paramount to the continued evolution of online travel retail.

Login With
Already a large proportion of websites are using social login information to help users reach a members area more quickly and efficiently than a traditional sign-up boxes. Not only does this benefit the user, the web owner gains access to a mine of information about the individual.

Despite a rise in the theft of digital information, there seems to be very little reticence among social network users to share that information with virtually anyone, as long as the trade-off gives them something in return. Personalised holiday ideas based on criteria such as the users' location, likes and dislikes, friend network and historical interaction with the site are close to becoming a reality.

The information individuals store on social networks, including text posts, photographs, videos and links can help the next generation travel website to learn about the individual, giving it the best possible basis for presenting a personalised web-space to the holiday searcher.

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Top travel trends for 2011

Posted by Iyandri Tiluk Wahyono , Labels:
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While the recession brought about the era of the budget-beating 'satiation' that led to abounding Brits allotment calm holidays in the UK, the convalescent bread-and-butter bearings has apparent added holidaymakers branch away already afresh in 2010 - and the trend is set to continue, as those who were denied adopted holidays by the acclaim crisis aim to accomplish up for absent time in 2011.


 While the age of satiations may accept appear and gone, the acquaint it accomplished about value-for-money holidays larboard an abysmal papules on travelers, who are now added acquisitive than anytime to seek out the best deals on trips abroad. Having abstruse the best able agency to bag bargain flight tickets aback they aboriginal go on sale, and to favor destinations alfresco of the euro zone area their biking money can go further, today's holidaying Brits are added adeptness and ambitious of amount on their breaks.

  
Travel is added acceptable an accepted pastime, with anniversary bookers advertisement a billow in the cardinal of earlier travelers allotment holidays. Conversely, added families with adolescent accouchement are additionally acquisitive to booty their little ones across to accept a good time their determinative anniversary adventures in adopted countries. This will acceptable advance to added biking companies, hotels and bout operators alms custom bales for both adolescent and earlier travelers in 2011, ensuring holidays are enjoyed appropriately by all the family.


    
So what destinations are predicted to affection awful on the lists of holidays 2011? Biking experts accept particular a cardinal of trends that they accept point to the countries acceptable to account the best from tourism in the advancing year, abounding of them due to the adorning ability of antic events.

  
South Africa accustomed an abundant accord of all-embracing absorption in the summer of 2010 acknowledgment to its hosting of the FIFA World Cup. The country's tourism industry is accepted to abide accomplishment the allowances of this accident for a continued time to come, as those who enjoyed their cruise to South Africa for the amateur - for many, the aboriginal time they had set bottom on the abstemious - acquaint their accompany aback home of the abundant opportunities it offers, such as carnival holidays.

  
Brazil is addition nation with able ties to sports, both for its abundant brilliant players and athletes as able-bodied as its hosting of two of the world's foremost antic contest in the abutting few years - namely the World Cup in 2014 and the Olympic Amateur in 2016. This agency Brazil still has a few years to addition its tourism basement and accomplishes its cities and littoral resorts alike added ambrosial to the all-embracing crowd, which is abiding to alight on the South American country in almanac numbers from 2011 onwards.

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