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20 free, awesome social media monitoring tools
JD Lasica provides a great guide of 20 free social monitoring tools.
10 subscription-based social media monitoring services
JD Lasica provides a great guide of 10 paid social monitoring tools.
10 Travel Specific Social Networking Sites
It's not just the leading social networks such as Facebook and Twitter or the new Google+ that can offer a goldmine of information for marketers. Travel-specific websites have a wealth of valuable data to be extracted, for example:
Boots-n-All
"The ultimate resource for the independent traveller," offering articles and holiday planning services
Lonely Planet Thorn Tree
Run by the massive travel guide company this is one of the most popular travel forums
TravBuddy
A review site that allows users to share photos and meet people with very 'social network' feel
TravelersPoint
With over 100,000 users TravelersPoint enables users to write travel blogs and share advice
TripAdvisor
The daddy of Travel review websites, with more than 20 million reviews and nearly 30 million unique visitors a month.
JD Lasica provides a great guide of 20 free social monitoring tools.
10 subscription-based social media monitoring services
JD Lasica provides a great guide of 10 paid social monitoring tools.
10 Travel Specific Social Networking Sites
It's not just the leading social networks such as Facebook and Twitter or the new Google+ that can offer a goldmine of information for marketers. Travel-specific websites have a wealth of valuable data to be extracted, for example:
Boots-n-All
"The ultimate resource for the independent traveller," offering articles and holiday planning services
Lonely Planet Thorn Tree
Run by the massive travel guide company this is one of the most popular travel forums
TravBuddy
A review site that allows users to share photos and meet people with very 'social network' feel
TravelersPoint
With over 100,000 users TravelersPoint enables users to write travel blogs and share advice
TripAdvisor
The daddy of Travel review websites, with more than 20 million reviews and nearly 30 million unique visitors a month.
Tweet Travelers
A travel social network for travelers, holiday rental owners, hotels, resorts, travel experts and travel-related services. A resource for sharing travel experiences and information for all things related to travel.
VirtualTourist
Bought by TripAdvisor in July 2008, this is a user-generated destination guide website.
WikiTravel
A user-written travel guides website that received the Webby Award for Best Travel Website in 2007
World66
Wiki-style travel information on over 20,000 destinations, with nearly 80,000 articles
Yelp
A review website popular with the younger, well-connected web demographic
What's Next for Travel Social Media?
Social media is already appearing more prominently in the results across all search engines and this is only set to increase. Real-time information is starting to become an integral part of our results from Facebook, Twitter, blogs and user generated reviews.
Already in 2011 the Microsoft search engine Bing, which is aligned with Facebook, has started pushing relevant content from our personal networks to the forefront of search results, making them more personalised than ever before.
Google
have followed suit, firstly challenging the Facebook 'Like' button with
the introduction of their '+1' button and now manoeuvring to directly
challenge Bing by using results from Twitter, Flickr and other social
networks to help users make decisions on content based on the
recommendations of their friends.
The the correct implementation and integration of a social media strategy into an overall online marketing plan is therefore paramount to the continued evolution of online travel retail.
Login With
Already a large proportion of websites are using social login information to help users reach a members area more quickly and efficiently than a traditional sign-up boxes. Not only does this benefit the user, the web owner gains access to a mine of information about the individual.
Despite a rise in the theft of digital information, there seems to be very little reticence among social network users to share that information with virtually anyone, as long as the trade-off gives them something in return. Personalised holiday ideas based on criteria such as the users' location, likes and dislikes, friend network and historical interaction with the site are close to becoming a reality.
The information individuals store on social networks, including text posts, photographs, videos and links can help the next generation travel website to learn about the individual, giving it the best possible basis for presenting a personalised web-space to the holiday searcher.
The the correct implementation and integration of a social media strategy into an overall online marketing plan is therefore paramount to the continued evolution of online travel retail.
Login With
Already a large proportion of websites are using social login information to help users reach a members area more quickly and efficiently than a traditional sign-up boxes. Not only does this benefit the user, the web owner gains access to a mine of information about the individual.
Despite a rise in the theft of digital information, there seems to be very little reticence among social network users to share that information with virtually anyone, as long as the trade-off gives them something in return. Personalised holiday ideas based on criteria such as the users' location, likes and dislikes, friend network and historical interaction with the site are close to becoming a reality.
The information individuals store on social networks, including text posts, photographs, videos and links can help the next generation travel website to learn about the individual, giving it the best possible basis for presenting a personalised web-space to the holiday searcher.
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Source: http://www.articlealley.com/travel-social-media-marketing-2361564.html
Source: http://www.articlealley.com/travel-social-media-marketing-2361564.html
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